Join My New Group
- Posted 2 days ago|
- 0 comments
So over the holiday week, i had a chance to play with the weplay application. I know as an executive of the company I should be all over it all the time, but well, i wanted to wait until the guys had a chance to get some key elements built. It's really hard for me to use the application when it is incomplete.. (not that anything on the web is ever "complete", but hopefully you understand what i mean}. When building my Catamaran Sailing group, I was struck by a couple of things.. First off the team has done a fantastic job of building a great application. A utility really, for people wanting to create groups or teams. The interesting thing though, is that our application, in many ways allows people to do things they cannot do anywhere else and we really need to do a better job of helping people understand "why" they should use weplay. MARCOM...
Like Pavlov's dogs, consumers have learned to go to a website, consume content and move on. Maybe they come back, maybe they don't, but to a large extent they consume rather than contribute and engage. In the case of social networks, people have been trained to create profiles, display media, engage with other users and possibly groups or use entertaining applications. The thing about weplay that is so unique is the opportunity to do all of those activities in one place. I was really struck by the fact that we need to do a much better job of explaining to our users, new and old, what they can do with the weplay application and the associated benefits. Communication, tutorials, intuitive landing pages... Lots to do, but big upside.
TJ wants to go to lunch so that's all for now
