varsity.com is where my cheer squad gets our stuff... here are some websites
http://www.varsity.com/
http://www.cheerleading.com/
http://cheeroutfitters.com/
http://cheerzone.com/

Shop around there are plenty of companies out there at all price points and quality. In cheerleading equipment you usually get what you pay for. Super cheap will usually last only a season but that maybe all you need.

In these hard times there is no shame negotiating down the price. As much as want to save money they need your business.