With the ongoing NHL lockout, leading corporate partners north of the border are being creative finding ways to still tap into the hockey season -- anchoring many marketing campaigns around minor hockey.
Some stand-outs include:
atoMc Hockey presented by McDonald’s - Entering its second season, minor hockey players at the atom level gain support by McDonald’s from branded jerseys and socks, plus team kits and coaching material.
Scotiabank’s Community Hockey - Minor hockey teams are encouraged to visit their local Scotiabank branch to activate team sponsorships. The Scotiabank Community Hockey program offers exclusive benefits including Scotiabank’s Celebration of Hockey giving teams a chance to spend the day with the Stanley Cup.
Canadian Tire Hockey School - More than just a hockey school -- it’s an online resource to help improve young hockey players, while at the same time informing parents with hockey equipment offers from the national retailer.
Allstate All-Canadians - Allstate launched this platform to assist with skill development, fun experiences and insight for the next generation of young hockey players, parents and coaches allowing this insurance provider to grow their community reach.
Another favorite campaign by many parents is Chryslers’ FREE Helmet Program -- featured in an earlier post. Very popular with parents, built around kids' safety and dealership visits for the automaker.
Weplay props to all of these businesses for their creativity and vision while dealing with a frustrating labour stoppage up in the big leagues.