Love watching the Spengler Cup, a great Christmas tradition especially this year with so many locked out NHL'ers participating in the 89-year old Switzerland tournament. Another reason to watch; catch unique sponsorship campaigns or see new in-game camera ideas with the broadcasts.

Best sponsorship example, Swiss Milk's fun advertising using the referees; turning the refs black and white 'stripes' into creative cow markings.

Happy Holidays, Craig

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