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WEDNESDAY, AUG 15, 2012
Craig Johnson

Denny's, Weplay Partner To Support Local Teams

By Craig Johnson in

Weplay has announced a sponsorship deal with 30 Denny's restaurants across Rochester, Syracuse and Buffalo, New York. The restaurants will sponsor 200 local teams with a free, premium site on the Weplay platform and will launch a Game Days at Denny's fundraiser to donate a portion of proceeds from food purchases to the teams.

"Supporting the local community is always important to us. Weplay allows us to interact with our customers' families and their passions on a social, mobile platform that helps them manage their family sporting life," said Tina Beattie, Vice President of Topline Restaurants, owner of the 30 participating Denny's. "Thousands of teams, coaches, moms and dads come to Denny's to fill up on game days, so we recognized this program as a great way to help them raise money and stay connected with them all season through Weplay."

Every time a Denny's customer mentions a team by name, 10 percent of the proceeds will be donated to that team. Sponsored teams will also receive a free, premium team web site on Weplay as well as Denny's special offers and content. A fun program that will soon launch, will keep you posted with more insight as well.

FULL STORY

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