foxnews.com - Jerry Rice still runs "The Hill." He wouldn't mind having, oh, a million or so youngsters accompanying him on his grueling workouts. The greatest receiver in football history, Rice is helping the NFL and Xbox 360 fight childhood obesity through a program that hopes to encourage 1 million youngsters to become more active. The 60 Million Minutes Challenge asks kids of all ages to pledge to be active for 60 minutes every day.
"To reverse the trend of childhood obesity, we need to continue to educate kids and parents about the importance of 60 minutes of daily activity," Rice said. "That's what's great about Kinect for Xbox 360. It gets kids off the couch and gets their whole body in the game." READ MORE
Love watching the Spengler Cup, a great Christmas tradition especially this year with so many locked out NHL'ers participating in the 89-year old Switzerland tournament. Another reason to watch; catch unique sponsorship campaigns or see new in-game camera ideas with the broadcasts.
Best sponsorship example, Swiss Milk's fun advertising using the referees; turning the refs black and white 'stripes' into creative cow markings.
With no end in sight for the NHL lockout, NHL sponsor Scotiabank is keeping the Stanley Cup busy providing unforgettable experiences for their sponsored minor hockey teams.
Most recently, the iconic trophy was brought into the dressing room of Scarborough’s Parkwood Major Atom Selects just before practice began.
Randomly selected Scotiabank teams are treated to a photo session and after-party for a chance to get up-close and personal with Lord Stanley’s Cup.
NHL and NHLPA take note! Fans are taking control of the current work stoppage, launching a campaign going viral fast -- with the pledge that every game taken away after December 21st a boycott occurs equivalent to the number of games missed.