Worldwide Olympic partner, Procter & Gamble, has announced plans to raise $25 million to help say ‘Thank You Mom’ by establishing and sustaining youth sport programmes around the world;

P&G global brand building officer, Marc Pritchard explained: “At the start of our ‘Thank You Mom’ program, we asked moms everywhere, what would be a great way for us to help you and they said – 'Help support youth sports because sport helps moms too.' It helps moms raise healthy, happy kids. This is why we are committing to support not just the moms of Olympians – but every mom who does whatever it takes to make her child’s life the best it can be.” FULL STORY

This is truly refreshing from a brand sponsorship perspective. As a dad who has 2 kids entrenched in youth sports, it's great to see some support at the youth level and not just elite. Keep it coming...

Watch this new blog that will comb the world of youth sports and sponsorship to put you in the know on who's doing what and where.

Game On!

-Craig

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